A month before its first store opening in India, Uniqlo announces a special collaboration with Eka’s Rina Singh
If you’ve been waiting for the launch of Uniqlo’s store in India (scheduled for next month), you’re in for a(nother) treat. The Japanese apparel retailer is also collaborating with Eka’s Rina Singh for a special line for India, titled the ‘Kurta Collection’. Drawing inspiration from the local wardrobe staple, this collection is an extension of Uniqlo’s LifeWear concept, which promotes simple and high-quality daily wear. Priced at an affordable range between Rs 1,290 to 3,990, it comprises tunics, dresses, pants and stoles in shades inspired by the Indian spice route—the colour palette is an earthy combination of charcoal, indigo, mustard and red. Apart from India, the collection will also be available in Japan, Singapore, Malaysia, Thailand, Indonesia and the Philippines as part of Uniqlo’s autumn/winter offering.