Justin Bieber has already had a busy 2019 and January isn’t even over.
Bieber has been hard at work planning his wedding to Hailey Bieber (née Baldwin), though when the nuptials actually take place is cause for great debate, especially considering the pair have moved the rumoured date a handful of times.
Now though, Bieber has launched his clothing line, Drew House, the millennial kid’s answer to casual wear, with a Bieber twist.
“Drew house is a place where you can be yourself. blah blah blah blahsdbksjdfhl wear like you don’t care. come chill. k. bye,” the brand attests on its website, alongside moody pictures of 20-somethings in the brand’s pieces.
So what is the Drew House aesthetic? Think skater boy corduroy, pops of yellow, red and mustard sitting alongside what will no doubt become the brand’s main signifier, a yellow smiley face whose smile has been replaced by the word Drew.
Why Drew? No, Bieber doesn’t have an affinity for Drew Barrymore but instead the singer has decided to trademark his middle name. According to Fashionista, Bieber trademarked “Drew,” “The House of Drew” and “La Maison Drew”, in early 2018.
The Biebers have of course already been spotted out and about in Drew House, with the couple donning sweat shirts and slippers by the brand. Justin Bieber even showed off a range of pricey looking Drew House necklaces that seem to be laced with diamonds.